ORANGE JUICE

Brazil is the largest producer of orange juice in the world. In the late 1980s a number of companies in the industry engaged in colluding cartel behaviour and shared confidential competitive information to increase their control of the market by pushing out independent competitors.

This scheme was successful and by 1999 the cartel had a virtual monopoly of the orange juice market. Many producers have been pushed out of the industry and remaining independent farmers were forced to accept the cartel’s harsh terms for buying their produce leading to great financial losses.

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